Gather & Gather supports Orange Wig Day
From Performance Director, Barry Moore
Firstly a very Big Thank You to our teams for getting behind Orange Wig Day.
I joined the Anaphylaxis Campaign, as a Trustee, three years ago because I have a daughter, Ella, who has a very severe nut allergy. Over the past 13 years of Ella’s life, I've experienced what it's like to eat out with such a condition – in brief, a real challenge. Due to changes in law, things are getting better but there is still a long way to go – at best you can experience operators who really ‘get it’ that make you feel very welcome and confident to dine, at worst it feels that eating, in certain establishments, is like playing Russian Roulette with someone’s life, due to lack of education and awareness. I felt a calling to help the food industry, which has been good to me, to try and help improve the quality of life for the allergic customer by arming the industry to better manage this growing issue.
WHY IS ORANGE WIG DAY IMPORTANT?
The Anaphylaxis Campaign is primarily a patient group supporting those at risk of severe allergies. However, it also supports the food industry in being better prepared to protect customers most at risk.
Fundraisers like Orange Wig Day are our largest source of funding. We do not receive any government funding and really need support to continue our campaigns and helpline.
HOW DO WE MAKE A DIFFERENCE?
#TakeTheKit - Please watch and share our short film which graphically highlights the risks of not carrying medication to teenagers who are the highest risk group.
This year, there have been five fatalities – all involving young people and all in food service environments including schools and hospitals – environments you would expect to be very safe.
We're raising awareness of the challenges faced by adults living with allergies and providing support and information.
We're continuing to campaign strongly for people who are prescribed adrenaline auto-injectors to have two devices available to them at all times.
Anaphylaxis Matters Campaign - AIM - a national campaign to raise awareness of severe allergy with healthcare professionals and patients. Access patient information materials on our website, including a leaflet and a poster.
We're working to amend the legislation to allow life-saving adrenaline in all UK state schools.
WHY SHOULD WE GET INVOLVED?
Orange Wig Day gives us the opportunity to continue the 'Ask the Question' campaign that we started recently, where we encouraged customers to talk to us about their allergies so that we can best deliver safe food at their place of work.
The most critical point in the customer journey is at the point of purchase. By raising our own awareness of the importance of accurate allergen information and making it easy for customers to ask the questions that help them have confidence to make decisions, we're making a massive difference in the quality of life for those impacted with the condition.
Other than raising money for the charity, our Gather & Gather ‘Orange Wig Day' across all sites, is a pilot that will help the AC take this fund raiser to the next level next year. The plan is to develop an off-the-shelf package that ALL food operators can use. All our teams are contributing to this.